At a bare minimum, include social sharing buttons on your content. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Term weighting refers to the importance of a particular search term to the query. The idea is to weight particular terms more heavily than others to produce superior search results.
You are a secret waiting to be discovered
Review sites should also be considered in link building campaigns. These are the sites where your customers write about their experience with your products/services. If you don’t
want to spend any money on a keyword tool, you can simply google the keyword you want to rank for. Does your site ‘fit in’ with the results Google shows you? Or are the sites on the results pages much larger or more well-established than your website? If you’ve been producing content in a haphazard manner, hoping and praying that some of it eventually ranks, it’s time to buckle down and commit to a more methodical SEO content strategy for the web. The new key to off-page SEO? You need to create content that other
people find valuable and want to share with their visitors.
Analyze the competitors
If your content fails to provide your users with any added value or to engross them, it will not help to
acquire leads and/or customers. It is impossible to predict how people will search for content and which
keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs.
It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to
potential searches. A web page
can be given an immediate “freshness score” based on its date of publication, when then decays over time as the content gets older. Regular updates to the content can help to preserve that score Once you have your on-page SEO sorted out and optimized, you will need to build backlinks to your pages to rank. SEO will never die! As long as the web is around, people will need to search to find what they want, and some algorithm will control what gets served up first.
The web is the new Yellow Pages
Businesses that stick to the old SEO trick of “stuff a post with keywords and use metadata” will get left behind. SEO isn’t about tricking Google or working with spiders – it’s about creating content that wants to get read by your customers. Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content. Successful SEO requires a thorough understanding of the business itself. We asked an
SEO Specialist, Gaz Hall, for his thoughts on the matter: "HTTPS secures the connection to the website you are visiting. I’m sure you have seen this in action; look at the address bar in the browser and find the lock icon on the left-hand side. Is the lock closed? Then the connection is secure."
Write Powerful & Captivating Headlines
It helps the search engines quickly determine what the page is about. Optimise your website
content for the best organic reach possible. Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. Make sure all the links are no follow if you are being paid by a third party to publish a post on your blog. The backlinks which are paid are punished by Google. It applies for both, the page giving it and the one receiving it.