A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a server-side 301 redirect. One of the most common problems for webmasters who run
both mobile and desktop versions of a site is that the mobile
version of the site appears for users on a desktop computer, or
that the desktop version of the site appears when someone
accesses it on a mobile device. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. While you should not hide your heading tag in an image, you should still give search engines more opportunities to link to your website by adding keywords in the image alt text and file name.
Run Co-Marketing Campaigns Alongside SEO
You don't necessarily need a large social media presence, just an active one. The more you engage with the local community by responding to comments and questions, the more your Facebook, Google+, Twitter and other social profiles are likely to appear in local searches. Unique content signifies
quality. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. Remember how people say, "it's not about what you know, it's about who you know"? The same goes for the Web. Those relationships will turn into links, both in the short-term & the long-term.
Some keywords don’t deserve their own page
Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Not all links
are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content if it’s authentic, interesting and well-researched, so always aim for quality over quantity. Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax) and verify that rich media doesn't hide links from crawlers. Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change.
The value of Google authorship
Whether you migrate to HTTPS for SEO or security, it’s now evident that using HTTPS is quickly becoming a necessity for most websites. SEO can be difficult to understand and due to its ever changing nature, it can feel like a chore to keep up. Poor spelling has always had the potential to be a negative ranking factor in Google if the word that is incorrect on the page is unique on the page and of critical importance to the search query. Gaz Hall, a
Freelance SEO Consultant, commented: "Keywords must be used at least three to four times in the page text. The upper limit depends on the overall page size – the larger the page, the more keyword repetitions can be made. Keyword phrases (word combinations consisting of several keywords) are worth a separate mention. The best seo results are observed when a keyword phrase is used several times in the text with all keywords in the phrase arranged in exactly the same order. "
Optimize all content through SEO best practices
Every website page, including your blog, should have at least one call-to-action
above the page’s fold -- in other words, don’t make your website visitor scroll
down to see the call to action. Calls to action can help SEO by creating an
internal link on your website to a specific landing page. Most calls to action
are images; therefore you can optimise the image filename and alt text for the
primary keyword you’re targeting on the page. How SEO works
for a big brand with an established reputation and a massive marketing team, PR agency and all of that stuff is very different to how SEO works for some local tradesmen with a low-end budget that has to catch up with the big boys. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there. Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation.