Different search queries with different intent will result in different results. Google has become so sophisticated that when a web user searches for a “How to find organic foods” he or she will get a different results page than if he or she typed in the search query “where is the closest grocery store.” The intent behind both searches are different and Google knows it. The problem with directories: A good directory’s intent is to categorize
the internet into different categories/subcategories, while providing links
to good websites in those categories. Although there are legitimate
directory websites, many were built solely for the purpose of building links
back to webpages without consideration of link quality. This is the wrong
way to build links. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much locally. Creating these resources is relatively easy but extreme care should be taken that only well-researched content goes into them. Nofollow links do not allow search engine bots to follow the link. That means if the website owner is linking back to you with Nofollow attributes, it does not pass on value from the source site. Only humans will be able to follow the links.
Localize your content for better customer experience
If a search engine makes a page request that isn’t served within the bot’s time limit (or that produces a server timeout response), your pages may not make it into the index at all, and will almost certainly rank very poorly (as no indexable text content has been found). Another tip for making
long form content appealing is giving people something to read that surprises them. Whether you choose to share a shocking statistic or a little-known fact, information that grabs people’s attention will make people more likely to read the rest of your content. The key to implementing this strategy is to find something interesting that people aren’t aware of and then center your piece around that idea or information. Whether it is writing the most useful article about a certain topic, or ensuring that your eCommerce system is easy to use, it is important to make sure site visitors have a positive experience, because only then will they stick around. Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it.
Removing the need to manually edit your website’s code
Each time you write an informative article related to your site’s topic, you should distribute it to a number of article directories. When you do that, you are making sure that more people will be visiting your site. Paid links are another
no-no, whether another site linking to yours, or on your site linking to another site (except for banner ads and ad networks like AdSense). Users searching for your site on Google might not necessarily want to land on your homepage. Sitelinks on the SERP provide them with a direct link to other parts of your site which might be more relevant to them. Google Analytics is an intuitive and free measurement platform that gives you insight into all of your webpages. It all starts with a line of code that you put in the header of your website that will let you install a container of Google tags, that will give you visibility in your analytics Dashboard.
Understanding the rationale behind outbound links
If you once had a thousand different links all coming from low quality websites, then this could now actually stand to hurt your SEO as it will just look like link spam. If you’ve been guilty of using these old practices, then you might consider using Google’s Link Disavow tool. Research proves the importance of gaining a presence on the first three pages returned by the search engines. Being on the first page of the search engine results page (SERPS) should always be the target. Google knows that if a page takes too long to load, visitors are
likely to click away or go back. Now, Google tends to place
other factors above site speed, but while it’s not the number
one factor, if your site loads slowly it’s definitely something
you will want to address. Gaz Hall, a Freelance SEO Consultant
, commented: "On regular pages and posts, Google will most probably grab a piece of related content, including the keyword used in the search query. That makes a lot of sense for news sites, for example. Still, I recommend adding a meta description to all your important pages."
Publish The Usual Static Pages
More and more, search engines have begun to incorporate social context
into their search results. You might think that
it is pointless to start learning SEO tips and tricks as the algorithms of search engines keep changing. That may be true to some extent but you’ll also notice that the points we will talk about below, have been there from the start and still play a vital role. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on Schema.org microformatting making content more simply deliverable. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step is to look for broken links on pages that interest you. After finding the links that go to pages that no longer exist, you reach out to the website owner and point out the link and suggest a new page that could provide value to their audience.