Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Search engines are the primary method of navigation for most Internet users. For great search engine optimization, a good rule of thumb for any B2B firm’s content strategy is to present itself as a credible expert. Before you decide which keywords are right for your brand, spend some time thinking about what your SEO goals are. The well-publicised Panda and Penguin updates have had a significant (and in my view, positive) impact on the discipline of SEO.

More about the pros and cons of curated content

Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Google normally takes into account bounce rate and the time spent on a site as ranking factors. If visitors are bouncing away due to navigation confusion and poor content structure, you can be sure that the search bots are too. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Choosing a keyword-friendly domain name is crucial to the success of your SEO campaign. Search engines will index a domain name that is also part of the page title and website description faster than a domain name that bears no relation to the title of the site or content on the site.

Exhibit altruistic behaviour to build trust

There’s no getting around it. Keyword research is a vitally important aspect of your search engine optimization campaign. If you want to get good rankings on Google, you must make sure that Googlebot can correctly index your web pages. If web crawlers can easily crawl your web pages, you will get better results. Google is famously secretive about how it ranks local businesses. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.

Benchmarking Current Indexing Status

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. To help your content attract as many social signals as possible, make sure you have sharing buttons for the major networks close to your content. People are lazy, and if they have to hunt for ways to share the content they may not bother. As touched upon before - backlinks are simply links from other websites directing viewers to your site. Search engines love these. Gaz Hall, a Freelance SEO Consultant, commented: "Focus on building trust as opposed to trying to bend and break the rules. That way, you rise above Google's often-changing rules which are getting better and better at finding people who are looking for shortcuts."

Don't scrape content from other websites

The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. Most of the “solid information” and “powerful strategies” on internal linking are little more than sophisticated-sounding prognostication. Still, there’s some merit to theorizing about how Google ranks and values the internal network of linking. Another major change in recent SEO is Google’s Knowledge Graph, which first emerged around 2012 – this has increased the focus on microformatting making content more simply deliverable. SEO today is increasingly driven by natural language search, that is, people doing searches that are more like normal questions than two or three keywords.