There is no single place to focus when trying to optimize a website for search engines, so it is important to make updates and upgrades to various parts of a website at regular intervals, not spending too much time or effort on any particular aspect of the website while other features get ignored or underserved. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011 The bottom line is that if you’re focusing on a small group of generic keywords, you’re probably not being found by most of the people who are searching for you. There is a massive amount of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs).
Recycle existing content
Link building is hard and getting high-quality links is a time-consuming process. If you’re tempted by quick win strategies or tactics then don’t be surprised when your rankings start to dip. Creating great quality and link worthy content will help your business gain links naturally and there are also a few tactics that you can use to acquire new links. The best way to
get backlinks from other blogs and from social media sites is to write posts that are engaging and worth sharing. It’s all about website analytics — a powerful tool that gives you a full-picture analysis of how your website is doing online, and insight into areas that can use improvement. Services like Google Analytics give you a full-picture view of your site’s success with detailed statistics about a website’s traffic, visitors, conversions
and sales. A page that’s no longer working can affect your site’s rankings in search engines, but also user experience and the engagement.
Understanding the rationale behind link intersects
Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. While the worldwide average
is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show that searchers prefer the use of three- or four-word terms. The obvious engagement related thing is social media. Check some social platforms, starting with Facebook and Twitter and Instagram to see if your desired audience is present on these platforms. The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where to begin?
Understand your website to generate your keyword goal
In the end, the users, the marketplace, content and links will determine the popularity and ranking numbers. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase yet. According to SEO Consultant
, Gaz Hall: "When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever."
Broken Internal and External Links
Create infographics around your industry, at least once every two weeks or even one per month. Infographics can be simple. They don’t have to be full of tons of data or tons of information, but they do have to be interesting and creative. To gain visibility across
search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. Google has reduced the importance of keyword phrases and now places more importance on a variety of elements, appropriately called “on-page factors.” The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all.