Less than 10% of the users in the most active internet countries have
broadband. The faster your website loads, the better rank your site will have on
Google and other major search engines. Local hosting will also typically help
reduce page load speeds, so this is another benefit of setting up local servers. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language and/or region? You will need to ensure that your website is well optimised for International SEO. If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.
Competitor Analysis and Opportunity Identification
Every search engine has a program
known as a “bot” or “crawler”. These programs follow links
and visit websites. As they do so, they index website content
and follow the links on the website to other sites. If your
website has not yet been indexed, it will not appear in search
results. Brand mentions and co-citations
are also very important to Google, in determining the quality and usefulness of a particular web page. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is how many clicks from the home page it takes to reach a page The Internet a crowded and noisy place, so when you search for something online, you’re going to get a barrage of search results. Thousands of them. Hundreds of thousands. No one would click through on each of them. Most web users will click on the first couple results that are listed, and then modify their search if they don’t see what they want.
Claim and finetune your Google My Business listing
Use internal links with clear and informative anchor text. An organic search strategy
that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. I have seen my share of websites where the owner told me that conversion was low or that nobody filled out their contact form. But the owner had no idea how many people got to his/her website. No idea what the main landing pages or exit pages were. . Search engine optimization applied correctly will create better visibility online, but it's just one part of your overall marketing strategy.
Redirection is an excellent way to let search engines know when a page has moved
Content strategy and execution is a discipline in its own right. If you are looking to build a genuinely compelling brand experience shortcuts cannot be taken. In today’s SEO world, search engines often evaluate content to determine the search rankings of a website. It is a common misconception that content marketing doesn’t work as well for e-commerce websites. Search engine algorithms will continue to become more sophisticated. We asked an SEO Specialist
, Gaz Hall, for his thoughts on the matter: "Once you create your blog, stick to the same domain for as long as you continue to publish. You could end up losing a lot of your organic traffic, your readers and all your search engine listings if you decide to move or change your domain and URLs."
Think like a human not a spider
If you execute your keyword research properly, you’ll end up with a long list of search terms you want to be found for. Make sure to search for those terms in Google yourself. What results are there already? Who will be your online competitors for these search terms? What can you do to stand out from these results? When you’re spending good
money on SEO, it’s common to obsess over your keyword rankings. The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. It’s important to monitor the backlinks your site is accumulating