Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. Putting effort into the …

Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. SEO-friendly content doesn’t have to be difficult or time-consuming, provided that you understand how on-page SEO can work alongside your content. Are you worried that your aesthetically appealing website …

Keyword research is the process SEOs use to find what search queries consumers enter into a search engine for a given topic. You will find that there are a number of different ways to do keyword research, but there is no single “right” way. It will vary based on your …