Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. When building your content,
you’ll want to include localized keywords so that the search engines know
you have offices and operate in certain locations. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.
SEO can help you with your offline sales
Change is the only constant you can count on in search engine optimization. Although we often say that the fundamental principles of search engine optimization don’t change, pretty much everything else does. If you want to be really, really good at this, you cannot be inflexible. You cannot afford the luxury of becoming emotionally bonded to any particular idea. There’s always something written
somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Organic search is a powerful channel for getting new customers, but SEO isn’t a one-time investment, and it won’t magically fix your marketing challenges. The closer to the start of the title tag any given keyword is, the more likely it will be to rank for that keyword based query.
Looking at Competitors’ Authority and Trust
Although you may outsource some of the work, SEO is still your primary job as a site owner. This means you will have to oversee the process, as tedious as it may seem at times. You cannot let the little details slip by you. One wrong keyword or a broken link today could lead to a poorly ranked site tomorrow. So be sure to stay on top of things and micromanage your site. Mobile has changed our
lives. It has also changed SEO. Mobile SEO helps you to reach customers and satisfy their needs in an enjoyable way. A clear understanding of searcher’s intent will help the webmaster to create the content accordingly and users will get appropriate answers for their query. Hence, understanding the user perspective becomes really important. The key is to consistently deliver value so that people come to your site for answers. And this is also ironically what will get other good sites to link to your site. This is the perfect example of ‘emergent SEO’.
Make sure you know exactly who you will target with your content
Optimizing your website will invariably lead to more organic traffic later on in the life of that website, so there’s no reason you shouldn’t do it. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. Gaz Hall, a Freelance SEO Consultant
, commented: "Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product."
Move as much programming code as possible to external files
Google will send people looking for information on a topic to the highest quality, relevant pages it has in its database. Recognizing intent will allow
you to improve keyword selection decisions and better serve your target audience. It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor.