Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. Those paid and organics incentives are SEO and SEM. Link building is still an important part of your company’s SEO strategy. Instead of trying …

Search engines rank web pages based on their relevance to a given keyword query. In the early days of search engine technology, relevance was heavily influenced by the number of instances that the given keyword appeared on a web page. Thus, many content creators bombard a page’s body with …

Great content is also important from an SEO perspective, which is why we provide content writing services for all of our full service B2B SEO clients. To Google, site speed is a critical ranking factor. Google believes that faster loading pages yield better user experience (UX) which is a prerequisite …

One of the most common misconceptions is that blogging on your own site is going to help your SEO. With so many ‘SEO Experts’ around, Search Engine Optimisation seems to be an easy job. But in reality, a lot of people fail to produce results because of some basic mistakes …

Note any errors you notice with your global navigation at first glance, but for the sake of time you don’t have to review every single link in your global navigation. There are other things that you can do to get contextual links, such as guest bloggingand mentioning other sites …

People visiting your website are likely coming from all over the world and have different levels of understanding and points of reference regarding your topic. When writing, solve for as many angles and viewpoints as possible. Provide rich details, images and image captions. Add titles for each topical section so …

The Web search engines make use of a Crawler or Spider that crawls the website content. Simply making sure that your graphic design team and photographers save all their images as ‘save for the web’ in Photoshop and Illustrator, and making sure that the physical size of the image is …

Although most keyword tools list numbers, you shouldn’t think of them as exact counts. Rather, you should think of them as a way to compare terms on a relative scale. Is your web content long enough? Does it have enough substance—does it add enough value? If it is …

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Just imagine a situation where you have a great article with a boring …

Importantly, Google is now looking for ways to improve its understanding of non-written words such as through videos and audios, and of course, images. You should see improvements in website traffic, a key indicator of progress for your keywords. The modern user has a very short attention span. If a …

If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start writing high ranking content for lots of related topics. You first need to fill your site with link magnets. SEO is connected to strong sales funnels and often shows a high return …

Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking. Paid link-building …

When URL parameters are generated using site filters, there is a high risk of creating issues that impact the ranking of the page. Join the communities and start building relationships with the members. Share your thoughts, answer questions and keep the conversation going. Page load speed is also a ranking …

If you’re in an industry where most companies are including keywords in domain names, then it’s probably in your best interest to follow suit. DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank …

Sites built around user interaction and sharing have made it easier to match interested groups of people up with relevant content. We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. While variety is the spice of life …

The search engine crawler analyzes the raw HTML form of a web page. If you want to see what this looks like, you can do so by using your browser to view the page source While your company may have a budget too small to implement a broad range of …

Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine The world of search is a big one; even if you serve a niche industry, there are hundreds -- or …

Your website is one of your most important pieces of digital equity, and one of the fundamental components of a successful local marketing stack. Ask other sites who link to your major competitors to link to you as well. You can find who these are through a search engine such …

When optimizing for search traffic today, marketers can’t think just about rankings. They need to be holistic in their approach to the visibility and appearance of listings. Many marketers are so focused on building out site hierarchy, wireframing and design of the site that they lose site of content …

Create a post-specific resource, and offer it for download in exchange for the email address of your visitors. When the resource is post-specific, readers are more likely to engage with the campaign, in turn boosting conversions. Nofollow does not mean that the search engine bot will not follow the link …

Search engines scour the Internet to find keywords and clues to match search results, but if your website isn’t giving them the right clues, your SEO efforts will take a dive. Ultimately understanding your audience, competition and keyword options will play a major role in your website’s SEO …

You can stop improving certain pages, but the site as a whole can always be improved. The SERP landscape is constantly changing, with Local listing and OneBoxes popping up everywhere. Ranking number one has obviously never been a walk in the park. But now we’re dealing with a much …

Site speed, from the front end to the back end, is an often overlooked area of web development that also has SEO implications. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Results driven, intelligent search engine …

Use Fetch as Google to test whether Google can crawl and index important pages within your site. One of the most time-consuming parts about link-building is actually finding places that will give you links. By regularly auditing your – or your client’s – sites, you can get a good feel for …

The problem is, not all backlinks are the same. A large and authoritative site in your niche may be more powerful than many general blogs with little or spammy backlinks. It’s important not to waste your time creating content for sites that won’t help you rank, but how …

Create serious value by developing really well targeted 'content hubs,' or pieces of content that are highly engaging and serve a serious need that customers like yours need help with. Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages …

If over time your site has acquired an average of 5 links per day, and then the links suddenly start to come in at a rate of 10 per day, that could be seen as a positive ranking signal. On the other hand, if the rate of new links drops …

A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google. In a …

Google has worked to smash black-hat and spam-based link-building practices, penalizing link wheels, exchanges and paid links. In 2012 the Penguin update ushered in the link building reality we experience today. With it only natural link accumulation will gain your website & webpages authority. The greatest selling point of SEO is …

Higher rankings lead to more clicks and visits from interested searchers, and that search traffic is uniquely valuable because of its high relevancy and timeliness -- people search when they’re interested or ready to perform an action. You can use your blog as an informal platform for giving insights into …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. Today, semantic search has evolved even more, and search engines are better than ever at understanding query context and the relationships between words. A crawler is a Search Engine bot or a Search Engine spider …

For many content marketers, organic traffic earned through SEO is like a holiday bonus: It’s cool if it happens, but no one is planning their monthly budget around it. While the worldwide average is two words per search phrase, the USA, Canada, the United Kingdom and Australia all show …

A page’s speed is crucial, so don’t forget testing it from time to time. From heavy images to unnecessary scripts, there is always a reason that your site gets slow.. Google, now more than ever, don't just want more content, they want content that they feel is quality …