Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Here is a quick guide to differentiate between each hat Black Hat is the tactic that uses repetitive, unrelated (and sometimes, hidden) keywords on a website that focus on attracting search engines to list their content (sometimes not even related to the keywords) as high as possible. SEO moves fast. It’s an ever-changing discipline where what worked six months ago, might be completely out of date. However, there are some fundamentals that stay more or less the same. To learn more about 10x content, check out our post on Pubcon Las Vegas 2015 where the Geek Powered team was truly introduced to the concept.

Measure and Improve by paying attention to domain authority

Although the content-type meta tag may not seem to have great impact over the SEO of a Website- it will assist the Browser with defining the Character Set (charset) of the HTML document and rendering the content correctly (especially special Characters). Many websites take far too Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. If Google decides a site no longer adheres to its quality guidelines, they may apply a site-wide penalty pushing the results down for every page. The more infractions, and the greater the seriousness of the infractions, the bigger the penalty and the further the site will drop. Users stay on your site longer when you include internal links guiding them to more info suited to their interests.

What your mum didn't tell you about SEM

Getting screen time from visitors to a site depends on how well you know who you’re trying to target and how much you can tickle them. SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Search engine optimization, while a very technical practice, is a marketing function—and it needs to be treated like one. Google is trying to better understand the semantic meanings of words by looking at how they appear in knowledge bases on the web, and understanding the properties associated with them from those knowledge bases, and also looking at the words that tend to co-occur on pages that rank highly for those words as query terms.

Let's follow RSS feeds best practise

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Many websites remain invisible to search engines because of incorrect SEO and are missing out on great opportunities. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. Gaz Hall, from SEO Hull, had the following to say: "It’s far superior for outsiders to leave reviews (even if they’re bad), but never the CEO."

Think about link research from the start

The best long-term strategy for this is using blogging, social media, and press releases. This The talk on Facebook is about Business Profile at the moment. is why hiring a reputable SEO company is important. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. Depending on my mood, I’ll answer with something like, “Be interesting” or “Get faster.” One cannot simply unsheath magical daggers to slay search engine dragons.