The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. Collaborating SEO and content strategy plan make it easy to gain organic traffic as well as tackle expensive keywords. More and more, the use of SEO is becoming important for the overall success of digital marketing. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search engines algorithms have also evolved to balance on-page criteria (i.e. keywords) against off-page criteria (i.e. inbound links) to favor more natural and credible content.

Beginner's guide to blogs

99% of people don’t need any fancy tools or tactics. They just need to write the best content online for the topic they want to go after. If you want to simply Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. earch engines don’t read images, they read the ALT text instead. You should use an ALT attribute to help engine crawlers better understand the meaning of an image and what it represents. White Hat SEO are keywords tailored to a particular audience and fall within SEO best practices.

Too Many Outbound Links with Keywords

These days, the search engines are sophisticated enough to know whether or not the content is valuable to users. Optimise And Take Advantage Of Inbound Links – To develop authority and a great reputation as a local business, you need to get local SEO signals from other local sites and organisations. Good. Well, ours is an imperfect world, and, as you might have heard, some self-proclaimed SEO “experts” scheme to trick search engines and inflate their rankings using black-hat, unethical methods, and in the times before the nofollow attribute, link-building was an easy way to artificially boost page rankings.

A do-it-yourself guide to conversion rates

Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Wouldn’t it be cool if you could find out exactly which keywords your competitors are ranking for AND how much search traffic those keywords are bringing in? This increasing demand for highly-specialised information is forcing professional search engine optimisers to up their game. Gaz Hall, a Freelance SEO Consultant, commented: "You don't need statistics to show you that in the past few years the online mobile market has exploded, overtaking desktops years ago."

Less is always better when it comes to backlinks

Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. This A great example that I like to use is PNS Egypt. can be a very simple rule to follow, just create content that your customers will enjoy reading. Not only could this help you move up in rankings, but it could also help increase your conversion rate. Be thorough, be complete. If it’s more than 2.5%, Google will consider that page spam.) It is my belief that these experts are only cheating their clients.